On January 14, the fourth mobile carrier in the UK will be offering the iPhone. Vodafone UK will begin carrier the popular handset and will be the fourth carrier to do so, trailing Orange, O2 and Tesco Mobile. The numerous carriers offering the iPhone has benefited Apple greatly, while the monopoly that AT&T currently holds in the United States has been a source of much headache and irritation. It would be wise for Apple to offer the iPhone on as many carriers as possible in the United States. With the Android philosophy of crowding the market place, it does not seem that Apple has much of a choice in the matter. Why Apple went for a totally different approach in Europe when compared to the United States is unclear. What is clear however, is that Apple needs to alter its game plan in the immediate future if it wants to continue to enjoy the same level of prosperity.
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