Sony Ericsson, the laughingstock of the mobile industry, will release a new device called the Elm. The Elm is part of the Greenheart line and is designed to appease the tree huggers and Greenpeace pinkos. In truth, the Greenheart family may be environmentally friendly, but it is really a cow dung of a line. The Elm does its best to continue the trend of mediocre designs. While the Elm does sport some respectable technical figures, reports of usability problems have already arisen by whistle blowers and critics. In truth, Sony Ericsson has become a misguided company, concerned more with petty accomplishments than anything pragmatic. At the end of the day, the most important factor contributing to the success of a mobile device is its usability. How many people, even the most green, will by a handset that is good for the environment, but poor in most other areas when it comes to actual usage?
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