The findings found that there has been a 37 percent raise in picture messaging with Orange World, its mobile portal, receiving 2.34 million visitors and an average 250,000 daily repeat visitors. Orange also revealed a 25 percent boost in the amount of text messages sent during this period, meaning that over one billion texts are sent each month. The research comes from the Orange Digital Media Index, which reveals usage patterns across its range of entertainment and communications services over a three month time. Orange music downloads have also risen considerably with a 15 percent increase, and a 3.4 percent increase in games downloaded. Together with mobile operator partnership with social network brands such as Bebo, mobile phones are rapidly providing customers with yet another way of connecting with others the same way that text messaging did ten years ago.
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