Although much of Indian agriculture still relies on the bullock and the buffalo, the popularity of mobile phones to caution of hazards and share market information is promising to revolutionize life for many. In a system set up by India’s counterpart of Oxbridge, farmers are using SMS messages to receive alerts and ask questions of experts and colleagues. Called "aAQUA" for "almost all questions answered" the idea enables farmers to enquire about everything from projected rainfall guides, disease predictions for plants and animals and to how to milk buffaloes more efficiently. More than one hundred million new mobiles are sold in India every year and in India’s rural areas where 65 percent of the population lives, the mobile is changing life far quicker than the internet which connects less than 4 per cent of the population. Recent mobile phone penetration is high in rural areas, so it was decided to make use of this phenomenon.
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