Nokia’s new research predicts that within five years a quarter of all entertainment will be created, edited and shared by you. Trend-setting consumers from all over the world were asked about their digital behaviors and lifestyles. Nokia also predicted that all the entertainment being consumed will become what they call circular. Or in other words a form of collaborative social media. Nokia also looked at four emerging trends that will make entertainment more collaborative and creative as we move towards Circular Entertainment. These trends are listed as, Immersive Living; Geek Culture; G Tech and Localism.
As Geek Culture rises, consumers will want to be recognized and rewarded - the boundaries between being commercial and creative will blur. The report also uncovered a locally minded spirit rising in entertainment consumption and Localism will become a key theme of future entertainment. Consumers will take pride in seeking out the local and home-developed.
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