Long gone are the days when cellphones were merely a mean of communicating. With the step forward that mobile phone industry has taken in the last few years, with the development of WAP, Bluetooth and other technically advanced technologies it’s no wonder that we cellphones (as well as all that’s connected to them” are used for various promotional means.
For instance, multi-million selling Chinese singer Wei Wei is intending to utilize the .mobi mobile Internet site to debut full-track downloads from her freshly-released album. Not only that cellphone owners will be able to enjoy brand new track of this Chinese diva, but they will be able to get their hands on a number of ringtones, wallpaper, videos and become a part of Wei Wei’s community. The singer explained her decision: "Mobile phones allow me to reach my older fans as well as the younger generation who use mobile phones much more than PCs for accessing the Internet."
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