The Capitol Broadcasting Company (CBC) is testing a new technology that will allow customers to turn their cell phones into television sets. With the aid of WRAL, (a digital television company) CBC is planning to develop a new technology that will transfer HDTV programming via open air waves. If successful, this technology will take video streaming in cell phones to a whole new level and allow customers to literally watch television as if they were watching in the comfort of their own homes. LG and Zenith are also involved in this project that could possibly see public light sometime next year. This new technology, dubbed by some as MPH, is CBC’s attempt to infiltrate the mobile market in the hopes of immersing mobile customers with their television content. Licenses and legal questions still surround this new concept and could prove to be more of a stumbling block than the technology itself.
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