SkyMall Mobile is now available on the BlackBerry. This free application can be downloaded from BlackBerry App World for free or from the SkyMall Mobile website. The application was created in part by a company called Digby, which specializes in mobile commerce solutions. Users will have access to an immense catalogue of over 10,000 items that can be purchased securely, directly via the application. The COO of SkyMall, Jay Scannell, was quick to hype his service by saying, ‘these mobile capabilities give our customers even greater flexibility in how they browse and purchase SkyMall products. The BlackBerry application was a natural step for us to take in delivering convenience and additional shopping options to our customers.’ Digby CEO Dave Sikora echoed this thought. ‘BlackBerry users can now shop through the product catalog and enter their order instantly using an application that provides the best shopping experience on their BlackBerry.’ Easy purchases can often translate into unnecessary purchases, so let’s approach this application with some caution.
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