HTC is making it clear to the mobile community that it thinks and acts like a huge corporation. (Not that it isn’t one.) HTC plans on investing over 1 million USD in advertising in order to penetrate the fast growing market of India. This entire marketing campaign is intended to aid the launch of the HTC Smart which is scheduled to debut in India at the end of March. A cool million may not seem like much, but in reality it is plenty in a country where you can still purchase a 12 bedroom mansion with an Olympic sized swimming pool for a little over two dollars. (OK, so I’m exaggerating, but you get my drift.) HTC’s mutation into a major player in the mobile industry garnered some support when Apple sued it for patent infringement. You know you’re not someone in the mobile landscape until some company slaps you with a lawsuit. In any case, good luck to HTC in its incursion into the land of Gandhi and beyond.
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