The mobile industry, much like other industries, has suffered from its fair share of BS. Another classic example took place during the Mobile World Congress, when some dude by the name of Mike Lazaridis dubbed the term ‘Super App’. What is a Super App? From the BlackBerry Developer Page: ‘A Super App for BlackBerry smartphones is an app that delivers a compelling user experience by leveraging the unique capabilities of the BlackBerry platform. Super Apps are the kind of apps that people love and use every day because they offer such a seamless, integrated, contextualized and efficient experience.’ What the hell does that even mean? It’s a bunch of stinky cow crap in my opinion. Before BlackBerry starts concentrating on Super Apps, it would be perhaps prudent to invest time in normal applications of the non super variety. BlackBerry apps are about three steps behind the Android and light years behind the App Store. The RIM motto should be ‘one step at a time’.
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