Looks like the South Koreans really like the iPhone. KT Corporation, the carrier responsible for bringing the iPhone to the sane and progressive portion of Korea has sold over 60,000 units on launch day. While the Smartphone market in South Korea makes up only 1% of the total mobile sales in the country, KT Corporation is hoping to change all that with the iPhone. Remember, it was the iPhone’s release in the Untied States that really pushed the Smartphone market into the forefront of the telecommunications industry. There are perhaps two main obstacles for a similar manifestation in South Korea to occur. 1) The average South Korean has lower purchasing power than the average American. This may make large scale purchasing of the iPhone by the South Korean public somewhat problematic. 2) Consumers in North America and much of Europe are usually saps. They will buy what they are told and will go at great lengths in order to acquire what they are told is the ‘it’ item of the moment. The South Koreans I know (and I know many) do not usually exhibit the same purchasing mentality. Apple will have to impress consumers in South Korea with more than just a nice piece of fruit and shiny icons.
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