Some good news for mobile TV fans. Ericsson and Norwegian Broadcasting Corporation have launched a mobile TV advertising.
You might wonder what’s so great in that. Well I forgot the word "personalized" in that. Which means it concerns "you" so might be of interest to you sure enough.
Volunteers (call them scapegoats) will be able to view two TV and five radio channels of the NRK on their mobiles and also will get personalized ads which would be based upon the viewers particulars like age, gender, location and so forth. Once the scapegoats are thoroughly massacred (read - 'once the experiment is successful') this would form the basis of a mobile TV advertising business model. So ready to make your place in history... that’s the spirit. Keep it up!
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