In a shameless and somewhat disturbing fashion, cell phone manufacturer Bandai has created a cell phone called the SmartBerry. This adolescent equivalent of the BlackBerry has a touch screen, instant messaging and a lot of the usual bells and whistles that come with adult phones – plus it has a cool pinkish color. Bandai appears to be targeting little girls in an effort to capitalize on this growing market of foolish youngsters who possess a powerful influence over their pushover parents. Aside from the obvious worry that we are melting our children’s brains, there is also the ethical debate of branding. Bandai wants to catch this girls at a young age where they can be influenced and thus, loyally purchase the Bandai product throughout their teenage years and maybe beyond. Though one cannot argue against this type of marketing logic, there is a question of ethics that surrounds this whole affair. When is a child too young to have a cell phone?
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