Sony Ericsson is gearing for the release of their online music service known as PlayNow. Sony Ericsson has yet to announce which cell phones in its lineup will have PlayNow available, but with the cell phone giant busy striking up deals and contracts signed in blood with the music industry, it would appear that PlayNow and Sony Ericsson are going to provide some stiff competition for the online music market. The only cause for worry as far as Sony Ericsson is concerned, is the multiple online mobile music services that have reared their ugly head over the last little while. Vodafone, O2, Nokia and of course Apple, all presently have or will soon have their own variation of PlayNow. Success for Sony Ericsson in this endeavor really comes down to how much mobile content consumers really need. Sure there are differences in price and content, but it may just be a case of a cake that is too small to feed the greedy mouths of cell phone manufacturers/providers. Plus, how big could this cake be if most people download their music for free?
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