Arguably the most hyped and controversial Olympics in history, the upcoming Beijing games will take mobile coverage and news to a whole new level. NBC has promised a whole slew of coverage including medal news, Team USA profiles and voting polls. For sports fans who don’t like to read, NBC will also include pictures of the events and video recaps for select cell phones. Interested users can immerse themselves in this service by texting 51515 to “Olympics" or by visiting http://mobile.nbcolympics.com/ in their mobile browser. NBC’s wireless coverage of the Beijing Olympics looks to be very informative and entertaining, yet it remains to be seen exactly what kind mobile device will be able to take advantage of this service. Obviously video content will only be feasible with hi end cell phones, but what about devices located in the middle of the pack? With the content being geared towards American customers and with the US cell phone market two steps behind the rest of the modern world, it will be interesting to see how many people actually end up using this service.
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