Vodafone has joined with its sister companies to rebrand under a single trading name. The new brand is called Abzorb, sees the Bradford-based business combine Vocal with B2B dealer Protocall, fixed-line reseller Vitel Systems and IT infrastructure provider Vitel Networks. Protocall is a direct Vodafone, O2 and Orange B2B dealer. Vitel Systems is a BT licencee, selling fixed-line, broadband and VoIP solutions. Abzorb managing director Mike Walsh (pictured) said the combined business will quadruple its turnover in the next five years. It is tracking to post ?9 million turnover this year following the merger, compared with ?6 million last year. Walsh expects the figure to jump to ?20-?30 million by 2013. "The business is on a very solid financial platform and we don't have any borrowings. We will grow the business in a controlled way," said Walsh. "We can create deals specifically to suit a business which is a massive advantage for us, as a customer's requirements now tend to be a little more complicated. "We are in a really strong position for the future; not just on a regional base, but also a national one."He added: "The window in which to converge is running out. Fixed-line companies are talking about mobile, and mobile companies are talking about fixed-line; we are in a good position to accommodate these changes. "There is nobody with a wider portfolio than ours in the market place. This gives us a cutting edge. "Abzorb claims to have more than 1,500 customers on its books, including P&O Ferries and HBOS.
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