What separates the good from the bad in the mobile web space? More importantly, what makes a good mobile application truly great? There are lots of examples out there, but what can mobile developers learn from them? Here are some common sense guidelines:
Each web site or web application that we use in this Web 2.0 world has a feel that we’re used to; the mobile version of web sites should merely be an extension of that experience. Web developers should use the same fonts, color schemes and buttons wherever possible to make us feel at home. For an example, check out Mobile Facebook (here on the left), which uses the same blue hues and fonts as the Facebook I use everyday in Firefox. Facebook has also made it easy to click on a friend’s name and pull up their profile page with a mini-feed, contact information, and other Facebook features we know and love.
A great mobile web site is a stripped-down, more functional version of its original incarnation, and simplicity is king all unnecessary graphics should be be excluded. In terms of screen flow, content should be presented first, with navigation placed at the bottom of each page. Having to scroll past navigation to get to the real meat of a web page is the bane of any mobile user’s existence.
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